CYCLICAL SLOWDOWN:THE WAY FORWARD

In any economy small business are the real drivers, they generate employment and distribute wealth widely. All governments recognise this fact and implement policies that encourage entrepreneurship. In the US, by statute, percentage of the government orders are allocated to the SME segment (though findings revealed that orders were being cornered by large Corporations through front businesses). Coming back to the SMEs, the way forward from the Global meltdown could be by providing 'real' impetus to the SME workings.

Lets take India as a case point. The Indian business economy is well characterised by Micro, Small and Medium Enterprises (MSME). The sector provides employment to 42 million people and contributes 45% of total manufactured output and 40% of the total exports. The sector has consistently registered higher growth rates. But the policy makers are underestimating the collateral damage of global economic crisis on the MSME sector. To counetr the Global crisis, the government has provided two stimulus packages having thrust in fiscal measures and an additional plan expenditure of Rs. 200 billion. Along side the Central Bank has taken measures to pump liquidity into the system and assist MSME in meeting their immediate need.

On the face of it the stimulus provided has helped the financial sector but the real economy of Infrastructure and MSME are still lagging behind. The reasons are simple, first the institutional funds are bypassing majority of the small units and secondly, there is no 'real' demand. What is required is to provide greater purchasing power to a larger section of people by stepping up the public expenditure that is targetted specifically at the MSME sector. Similarly in the US, the government is providing bail out packages to the perpetrators of the great economic slide. But that wouldn't stimulate demand.

As President Obama says "It's about time.....It's about change". Governments needs to change too- their outlook....from Large Corporates to Small Enterprises. Thats the way forward.

We need voices in support of the SME segment that reach out to the policy makers and bring about this change.

YOU CAN MAKE THE MOST OUT OF IT ALL

The blogosphere is a relatively new area of the web where anyone and now pretty much everyone has started a blog. With the recession of our global economy the online business world has seen a boom like never before, but like years past there are only a fraction of people around the world who have enough knowledge to gain first page on Google and other major search engines. There are also very few who actually start a successful blog with a readership of over 50,000. I have pointed to two separate, but very important aspects of making an online business successful. If you become well versed in either one of these two aspects of online business then online fortune will be at your door step. This article will explain the differences between these two and some basic guidelines on how to accomplish both getting to the top of Google and building a readership which is large enough to earn you an online income.
First let's discuss getting to the first page of Google. The reason I am leaving out other major search engines such as Yahoo and Bing is Google carries around 60% of the global search load leaving the other smaller search engines fighting over the other 40%. So if you are able to gain the first page on Google then you will pretty much have maximum visibility. If you would like to gain first page the first aspect of internet marketing you must learn is SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both of which are techniques which a person tweaks and builds a website/blog to reach the top of search engines. Really there are two components of a marketing campaign which will get you to the top and those two are fresh, unique, keyword dense, user and search bot friendly content. Blogging really has the edge in this capacity since the point of blogging is to post regularly. The second component of SEO is Off-Site and consists of creating excellent links which have keywords which are anchored into the text of hyperlinks and the backlinks are one way, on relevant and high authority websites. That is how you reach the top of Google if you need more info search Google or Ezine Articles for more information...TO BE CONT'D

MANAGING THE CYCLICAL DOWNTURN

Over the last few months, the world has been constantly bombarded with distressing news about the economy. The economies of both developing and developed countries have spiraled downwards along with the drop of the US Stock Market. For the past year, nations have consecutively declared economic recession. As a result, all the average citizens worldwide are left in a state of fear and doubt not only for the future but for the present condition as well.

Luckily though, some of the most competitive and business minded people have come to consider these modern concerns. In these tough economic times, a myriad of closeouts liquidations and wholesale merchandise companies are sprouting about from several corners in the business scene, benefiting a number of smart consumers.

Becoming a smart buyer entails a lot of practice and critical thinking. Practically, as a consumer we all know that our expenses are brought about by our hopes to satisfy our desires and fulfill our need to secure a stable and comfortable life. Being a smart consumer brings us a step ahead towards obtaining all the things we need and want despite the ongoing global economic instability.